Everything you need to know about Executive Coaching 2021

For individuals looking to enhance their professional or personal lives, executive coaching is an excellent option to unlock opportunities that would otherwise be unrealized. Working closely with their clients, executive coaches offer services to help discover more potential within the workforce, innermost relationships, and personal development. Over the past decade, there’s been a surge in the demand for executive coaching, as the industry for health and wellness has grown. With remote work and online services increasing, executive coaching has an enhanced opportunity to provide convenient and efficient services to potential clients.

The term “executive coaching” can seem broad, so in this blog, we’re going to discuss what exactly executive coaching is and how it can improve your personal and professional life.

If you would like to reach out to Wade about executive coaching for yourself, or your staff, contact us.

What Is Executive Coaching?

Executive coaching refers to services offered by a qualified individual or an expert in a related field. An executive coach will help their clients unlock their greatest potential and drive personal growth through an in-depth training program or specific curriculum. The term “coach” is used strategically. Similarly to how a hockey coach would train their teammates to improve their skating skills, an executive coach teaches their clients to improve their business skills.

An executive coach is a Jack of all trades. An executive coach will act as a coach and an advisor, strategist, support system, and guide. The relationship built between an executive coach and their client is a special one built on trust and respect. Without a flourishing relationship built on honesty, the transaction won’t work as seamlessly. 

Depending on the executive coaching services, you may meet weekly, biweekly, or monthly. Your first appointment will often include setting out clear executive coaching goals and objectives, so your coach can tailor a program specifically for you. You’ll see the most benefits of executive coaching if you’re honest with your coach about what areas of your life are lacking or need improvement.

How Executive Coaching Can Improve Your Life 

Capitalize On Your Strengths 

Your coach will help you recognize what you do well and how you can efficiently incorporate that into all areas of your life. By getting to know you better, and through a series of advanced questions, your coach will understand your strengths and help you apply them to your career, relationships, and hobbies. 

So many people are wasting their talent simply by not maximizing their strengths. Your executive coach will know how to uncover your true potential and help you capitalize on it and benefit from it.

Eliminate Your Limiting Beliefs

We often perceive ourselves in a poor light and that sets limits on our own capabilities. This notion or belief puts us in a box and restricts true potential. An executive coach will help you achieve your dreams by expanding your mindset and helping you break free of the confines you’ve put on yourself.

Once you learn that nothing is out of reach, you’ll discover that you have unlimited potential. Your coach will work as a robust support system as you begin to remove the shackles that have been imposed on you for far too long. This is the first step to achieving your goals.

Set Clear and Focused Intentions 

Do you know what’s really important to you in life? Have you set clear goals? It’s easy for us to lose sight of what we really want; An executive coach can help. This goes far beyond New Year’s resolutions and vision boards. Your executive coach will uncover your deepest desires and help them stay within reach. 

With a coach, you’ll learn to discover your innermost goals and aspirations. Draw out a clear path to achieve what you truly want and identify your dream career. Outlining focused intentions is the first step in the right direction, and your coach can help you with that.

Build Satisfactory, Healthy Relationships

Through your sessions with your executive coach, you’ll learn to strengthen your communication skills with people. Healthy communication is one of the key contributors to thriving relationships. Furthermore, you’ll finally learn to see yourself in a positive, confident light. As you become more accepting of yourself and more communicative with others, you’ll find you’ll become a more accepting and vibrant person. 

This newfound outlook will ricochet to other areas of your life and allow you to enjoy more intimate and honest relationships, which will improve your quality of life and overall life satisfaction.

Gain Leadership Skills

Have you ever seen yourself as a leader before? Working with an executive coach will help you build leadership skills that you didn’t even know was possible. You’ll learn to become a more efficient employee and work more efficiently in a team setting. 

Leadership skills span far beyond the workplace. A good leader is needed in a household, a relationship, friendships, and events. A leader can help guide other people when things get complicated and often acts as the “glue” for a common group.

Executive Coaching Cost

Are you looking for an executive coach near you but curious about the cost? Executive coaches are often self-employed and charge due to the amount of experience and success they’ve had. If you’re looking to work with an executive coach, the main factor to consider is whether or not you want to enhance your success in business and in life. 

Executive coaches work closely with you to see an overall improvement in your personal and professional life. Consider how much you’re willing to invest in your wellbeing when determining what you’ll pay for an executive coach.


An executive coach is one of the best investments that you can make, improving all facets of your life. Improve your personal and professional life and enhance your communication skills with the help of an executive coach. 

For more information, contact us today.

Executive Coaching vs Mentoring

This week’s topic is executive coaching versus mentoring. I get asked this question a lot. Do I need a mentor or do I need an executive coach? What’s the difference anyway? Aren’t they pretty much the same thing? Well, too often these terms are used interchangeably. The fact is, they are significantly different with what they accomplish, and why you would need them.

Let’s start with mentors. Mentors provide wisdom and guidance based on their own experience. In other words, the experience with a mentor is all about the mentor. They tell you what you should do, based on what they have done what they have succeeded at. Think of it as a traditional teacher-student relationship.

In a coaching relationship this is turned on its ear. With an executive coach, the focus is on YOU – the person being coached. Instead of offering guidance from their own experience, a professional coach will draw on a coaching skillset to help you find solutions that are best for you.

A mentor is great for providing guidance and support as somebody who has direct experience and can set you on the right track. An executive coach on the other hand is great for when you need a trained professional to partner with you. A coach helps you both solve problems and provides accountability to achieve your goals.

Here are a few examples where you might benefit from an executive coach.

  • You have a unique challenge, a stretch goal or a great opportunity to do something new.
  • You recognize that a gap exists in your mindset, skills or confidence.
  • You have a desire to accelerate things to get improved results, faster.
  • You need help with strategy or making difficult decisions. Here the coach comes in and acts as an outside sounding board that helps you think of solutions to your specific problems rather than giving you the answer.
  • You feel like the world is out of control and work & life are out of balance.
  • You need help thinking through your strengths and how you can best leverage them.

The bottom line is that executive coaching and mentoring are both great personal development vehicles. Make sure that you choose the right ones for the right situations.

Aim to Win offers both one on one and group executive coaching to help you take your game to the next level. Come visit our website and find out more

Compassion and Empathy in Leadership

Today’s blog is about compassion and empathy. Many people hear the words compassion and empathy and think of charitable organizations or new age well-doers. We don’t often think of this when it comes to businesses who must fight day to day battles in a competitive landscape that gets fiercer every year. But the truth is that compassion and empathy provide your organization with a sustainable competitive advantage, no matter what industry you’re in.

I know this from my experience. While I haven’t always had the words for it, I spent my entire career striving to bring compassion and empathy into cultures, lives and in my own leadership approach. Perhaps, this was a result of my own belief system. But more importantly, I took this approach for one very practical reason It works. I have experienced great results, and the steep career trajectory that comes with it, for one simple reason – compassion and empathy works.

Leading from the heart, having that compassion and empathy in your culture will work for you in any business. In fact, it is a key source of sustainable competitive advantage. Let’s take a look at the advantages of bringing compassion and empathy into your leadership.

Improved ability to attract, retain and engage a talented workforce. It is well known that the success of your business is largely a result of having good people. Having compassion and empathy in your culture makes your organization more attractive to join and keeps your existing team loyal and engaged in your business.

Adaptability. In today’s fast-moving environment, adaptability and the ability to be nimble is a ‘must have’ for organizations of all types. Compassion and empathy enable this adaptability by reducing the negative emotional impacts of change, and in turn, igniting interest in your people to create positive change. When you create this safety zone people are going to welcome change that will make the organization more competitive in the marketplace.

Collaboration. In a culture filled with compassion and empathy, people feel more comfortable sharing with their colleagues. They’re not stuck in a self-interested, competitive, eat each other up kind of environment. They’re not afraid to share their input. The collaborative relationships that are fostered in this kind of environment will lead to both employees and the business thriving.

Innovation. Innovation is crucial to success in today’s climate. The world is moving fast. Companies and organizations are disrupting and are being disrupted. Having a compassionate and empathetic culture and leadership style helps drive innovation because it creates an area of psychological safety. Compare this with a cutthroat competitive and difficult environment. In these environments people are afraid to come up with new ideas because they’re afraid of what happens when they fail. When you create psychological safety through compassion and empathy, you encourage people to have the courage to come up with and share ideas that will really move the business forward.

My challenge to each of you as a leader, is to really get out there, start practicing compassion and empathy. Take that next step. Be very intentional about how you do this. Don’t just be nice but be

intentional about how you’re empathizing with employees. Go out there, spend time with them, get to know them and be compassionate

Giving the Gift of You

As we head into the holiday season, I want to talk about giving the best kind of gift that you can give your employees and those around you – the gift of yourself! As a business leader, you can have a huge impact on people by being present and available, by having empathy and by being compassionate.

There are a couple of different ways that you can be there for your people. The first one is having a physical presence. Now, in an office this is easy. You have an open door policy. You walk around regularly, say hello to people, eat meals in common areas and you make time for people.

However, when you are remote, as many of us are these days, this can become more challenging. When you are leading a remote team, you really need to take extra steps to make sure that you are available and that people know it. It’s one thing to be in an office with the door open. Everybody knows you’re available. But when you’re at home or you’re in a different office, it’s not as obvious. So you’ve got to make sure people know you are avaible to them . A few ways to accomplish this is to be active on instant messages/chat/text, to proactively check in often, and to always have your video on when you’re in meetings.

Having your video on is one big thing that can really make a big difference when it comes to your remote presence. When you keep your camera off that sends a signal to your people that that you’re not there for them, that you have other more important things to attend to in the background. Also, utilize video conferencing instead of simply using phone calls when contacting your people. It’s the simple act of seeing somebody that is so powerful when it comes to sending the message that you are present.

The other important type of presence is psychological presence. Psychological presence is where you will create an atmosphere of trust, loyalty and commitment. When you have that psychological presence people will really bond with you. So how do you do it? Well, first of all, be in the moment. Focus on the person in front of you. Put down your cell phone, stop looking at your computer monitor, don’t be typing emails or indulging in the many distractions that are available to us. Be very focused on whoever is in front of you in that moment. Doing this visibly, is a powerful message of interest and presence.

Secondly, ask questions. Demonstrate a deep curiosity.. Nothing says I’m there for you psychologically more than asking questions, clarifying and making sure that they feel you’re really trying to understand and empathize with what’s going on. Pay attention to the nonverbal aspects of your body language. Make sure you’re maintaining eye contact. All these little things says to people that ‘I’m there for you’.

I encourage every leader to be present, to give of themselves. Not just in the workplace. Do it at home too. Giving yourself will create an environment where people are comfortable, whether it’s at home or in a business, and people are going to want to be in a situation where they’re comfortable.

Happy Holidays!

Growing Your Career

Today I want to talk about growing your career. Whether you’re an entrepreneur or you’re climbing a corporate ladder, now is a great time to be reflecting on your career growth as we approach the end of the year. Too often, we abdicate this! Entrepreneurs simply ignore it and corporate employees tend to rely on their company or the boss to take care of it. They rely on others to take care of their own career growth! The thing is, your career growth is your own responsibility. And your obligation even.

So how do you do this? How do you direct your own career growth? Well, first of all, start with where you want to end up. What do you want long term, midterm and short term. Be specific. Paint a picture in your mind. Once you’ve got that image of where it is you want to be, then take a look at where you are today.

Be honest with yourself. You know where you are, what skills you have and how far along you are to that ideal career. And just be honest. It’s so important. This is for your use. And once you have those two endpoints you then need to find the gap, figure out what is missing from where you want to be and where you today. Once you know the gap, you can then find the roadmap (or development plan if you prefer) for closing that gap.

When you are designing your roadmap, think outside the box. Don’t limit yourself to just thinking about training. That is often how we think about development—we look for training classes and hope that we will get to where we want to be. But training is really just a small part of the overall picture, and not even the most important. When building the roadmap, think about experiences. What is it that you need to accomplish? What is it that you need to go through, live and experience to get there? Remember, very few people learn to swim by reading a book, the best learning is by doing. Think also about connections. Who am I going to need to know to get to that ideal place in my career? Look to the future, picture what your network looks like, and start making those connections now. And finally, think about results. The biggest precursor to career growth is strong results from your current job. Take a look at your job, and determine what results you can deliver that will help you advance. What does the company value? Who are the decision makers in your career, and what results will get you on their radar? Once you know these key result areas, focus on and deliver them.

This is a simple and easy approach to really taking ownership of your career growth. Now is a great time to grab the bull by the horns. What are you going to do in 2021 to fill in a gap?

The Secret Power of Community

Whether you’re a small business owner, or you’re a leader in a large company, the temptation to go out alone is great. But true success is achieved only when you’re able to find others to help you along in your journey, when you are able to harness the power of community.

There’s a lot of advantages to not going it alone. First, you get different perspectives. A big part of growth, even in a large business when we’re surrounded by others, is to get outside perspectives. It can be good to get different perspectives of people outside of your company, outside of your organization, outside of your business or even outside of your industry. Outsiders will see things from a different angle. These outside perspectives will often shed light on things that you never thought about, and will help you develop a well-rounded approach to your business.

Another thing that community will do for you is to challenge your blind spots. We all have these blind spots– beliefs that need to be challenged. Often, we find ourselves set in our ways, we develop unbending habits. These habits can really limit how much we grow, whether it’s personal growth or whether it’s growing our business. Having people to help you see these blind spots and get past them can be a significant contributor to your success. Growth really happens when your blind spots are challenged.

A third advantage that often in a community you will find that there are people that are a couple of steps ahead of you. Someone has already overcome the same challenges that you are facing. There is a real opportunity to learn from them, to learn from their mistakes, to learn from their failures, and to learn from their successes. This will help you navigate the learning curve more quickly.

Accountability is another advantage to being in a community. This is especially true for entrepreneurs, and others who don’t have a boss holding them accountable. Having a group of people who will help hold you accountable is a powerful tool to ensure that you’re always moving forward.

Finally, don’t overlook your basic social needs—this is especially true for entrepreneurs and solopreneurs who are often alone day after day. But it can also be important for people that work in companies surrounded by other people on a day-to-day basis. There are often things in any business that aren’t appropriate or comfortable to share with your coworkers or other leaders. Having that community available to you, outside of your workplace or your business can be a great addition to any rising executive’s toolkit.

I can’t emphasize enough that there is real strength in having a community around you. Don’t try to go it alone. There’s no need to. You’ll find your growth is so much faster when you surround yourself with likeminded people.

Photo by Dio Hasbi Saniskoro from Pexels

Why is Storytelling Important

Today I want to talk about storytelling. As many of you know, I recently released a book on building a heart based culture of compassion and empathy (available Here). The idea behind the book is that you can achieve real results by using compassion and empathy. But the thing is, you can’t just wave a magic wand and have it happen. You have to actively take steps to create the culture that you wish. And one of the most powerful means of doing this, of creating any culture, is through storytelling.

Research studies show that storytelling has a tremendous effect on an organization’s ability to manage change. Why is storytelling so powerful? First of all, stories build familiarity. They build trust; they provide context. Compare two different meetings. In one, you have a leader that presents charts and graphs showing the business results for the quarter. “we beat sales by 10%” for example. A second leader presents the same results but tells stories along with the data. “We beat sales by 10% because we tried this new approach and we saw an overall increase in traffic”. The second meeting will be far more impactful and memorable.

More research shows that facts are twenty times more likely to be remembered if they’re part of a story than if it’s just a recitation of the facts themselves. So, as you’re trying to change a culture, incorporate storytelling into your strategy. Identify stories or behaviors that are good examples of the change you’re trying to make. And, make sure that these stories are widely told, get them out there, put them on your social media, put them on your newsletters, put them in town halls, whatever mediums you have. What you really want to do is to make these stories part of the daily conversation.

I encourage each of you to do that as you’re driving to make change in your organization and as you’re trying to establish a culture. And, I really hope that you’re looking at putting compassion and empathy in your culture. But as you’re doing these things, do it with stories. Leverage the power of storytelling.

Thanksgiving Gratitude

As we head into Thanksgiving week, I want to take this opportunity to talk about something that’s really dear to my heart. And that’s the power of gratitude.

Gratitude is powerful in so many different ways. It’s strongly and consistently associated with greater happiness. It helps people feel more positive, enjoy their life, improve their health, bounce back from adversity and build strong relationships, both personally and professionally. Gratitude is a way for people to truly appreciate what they have, instead of always reaching for something new. Gratitude helps people focus on what they have instead of focusing on what they lack. And, gratitude is a skill that grows, the more you use it. Just think about that! Gratitude also has a strong effect on others. Gratitude builds stronger relationships and increases the happiness of the recipient of the gratitude. So, not only are you helping yourself, you’re helping others too.

Research has also shown that as a leader, if you incorporate gratitude into your leadership style, you will see the productivity of your team rise. You will see better and better results, better and better growth.

So, how do you do this? How do you build gratitude into your daily routine? A great way to really do this is to actually thank somebody you know. Talk to them, send them a letter, whatever it might be, thank them for something. Be specific. Tell them how much you appreciate it. Be transparent. If that’s not possible for you, you can also thank somebody mentally within yourself. While this isn’t going to have the same impact on them as they’re not really receiving it, it will help you. When you thank somebody mentally, when you’re going through your list and saying ‘I’m really grateful for this person’, you will find yourself in a more grateful mindset.

And in a similar way, you can take the next step and keep a journal. Keep a gratitude journal listing each and every day that you’re grateful for. Again, be specific! The more specific you are about this, the better it’s going to make you feel, the better it’s going to help you and provide you these benefits.

Another great place for gratitude is prayer. Whoever you may believe in, pray to them, thank them, show the gratitude for what you have. Incorporate that into your daily routine.

Meditation can be a great place for this as well. It’s the same principle. Take the time, be mindful, be in the moment and just list out what you are grateful for. And, and as you do this, you’ll find yourself become stronger and stronger and stronger.

So, as we come into this Thanksgiving season, I challenge each of you to commit to demonstrating gratitude.

Happy Thanksgiving