Aim To Win

Building Bridges Between your Dreams and your Business with Alex Zilberman

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How do you turn a passion into a business without knowing anything about it? Alexander Zilberman, today’s guest, is founder and principal architect of AZA (Alexander Zilberman Architecture), an architecture firm rooted in NYC. He opened his own studio from scratch when he couldn’t hold in anymore his deep desire for autonomy. Now his style has improved everyday surroundings all over the world. Architecture is service before anything, that’s what he believes and why his mission is achieving each client’s goals with creativity and  passion to elevate the human experience through mindful design.


  • Alex tells how finding his passion in architecture was life changing. In college he was mesmerized by the feeling of being really good at something.
  • He shares two big lessons he learnt at college; you get back what you put in and you can do anything with desire.
  • How his desire for autonomy pushed him to leave his job and start his own firm.
  • Alex thinks his biggest challenge was knowing nothing about the business world, but once he learnt how to blend the creative and business knowledge, he started understanding and connecting with clients.
  • He believes the starchitect concept is wrong because architecture is a service industry.
  • Learning how to be a leader on the way and the importance of setting up marketing systems in your business.

You can learn more about Alex on AZA’s website or you can follow them on Instagram 

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As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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