Designing your own work culture with Lara Schmoisman

Designing your own work culture with Lara Schmoisman

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As a creative and curious mind, Lara has done it all. When she decided to start her own marketing agency, The Darl, she decided that she would build a workforce that’s based around the world. Lara knows that each client is a whole different world, so in order to really deliver on her work, she created her own world where each of her employees is a vital part of a greater working environment.


  • Lara’s journey toward starting her own agency, The Darl, and its worldwide workforce
  • Lara’s use of different creative dynamics to improve team bonding and to construct a hardworking but fun working environment
  • Lara’s thoughts on remote working and its future
  • The rise of text-based communication and its risks 
  • Lara’s thoughts on changing the role of a leader into the role of a mentor
  • Her advice for getting into the remote working environment and building a strong work culture.

Check out our latest  webinar and discover everything any entrepreneur needs to think about before starting their own business.

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You can learn more about Lara on her personal website or join her online marketing community, Marketing Small Talk, on Facebook. You can also check out The Darl’s website and follow her on Instagram.

As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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