Aim To Win

Differentiate your Business with Jason Stapleton

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Learn how to stand out from the others to grow your business. Jason Stapleton is a successful entrepreneur, business coach, and marketing consultant. After graduating high school, he joined the United States Marine Corps where he developed skills as a foreign exchange currency trader. When he returned home, he co-founded Trade Empowered, a trading education company that makes 5 million dollars per year. Once he got tired of teaching, he started advising brands on how to improve their marketing and communication.


  • Jason tells how he started Trade Empowered, a trading education company after serving the US in Iran.
  • He talks about the slow process of reaching success and the liberated feeling of providing for yourself.  
  • The 3 ways to grow a business: getting more people to buy your stuff, getting customers to pay more for your product, and increasing the size of your company by getting people to buy more frequently.
  • Jason believes the most valuable thing you can learn is how to convince somebody to buy your stuff. 
  • Understanding you have to be a brand and not a commodity, because a commodity is difficult to sell.
  • The key to differentiating yourself from the rest to earn market share and charge more. 

You can learn more about Jason on his website or follow him on Twitter. 

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As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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