5% project

The Impact of Labels With William Silvaneus

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We live in a world where the habit of labeling people helps us hide from their humanity, their life stories. 

William Silvaneus’s whole life, whether writing or working with trauma victims and the disenfranchised, has been spent trying to smash labels and free people from the constraints those labels impose whether on an individual, social, or political level. 

His other interests include watercolor painting, creating ornamental egg decorations, writing poetry, and loving his wife, four children, and thirteen grandchildren. His latest efforts involve the 5% Project.

Podcast Highlights

Who is William Silvaneus? 

William started out as a shy and quiet kid. His father suffered from PTSD after the second world war and went away for treatment when William was a child. When his father returned he wasn’t the same person and William felt that as the loss of his father, which put William into an emotional lockdown for a number of years.

Luckily for William, he had additional people in his life that helped him understand that labels are a barrier to real connection. He’s spent the last 55 years smashing labels and free people from using them in a dehumanizing way.

During his journey he discovered his ability to lead and used that skill to help companies transition, as well as applied those skills and passion to helping people recognize the homeless as human. He discovered the science of the physical brain and made the connection between dehumanizing labels and the political system. This led to William and a few others forming the 5% Project, a neutral and non-partisan gathering focused on reforming politics in the US.

Labels In Society

Labels manifest in society by people losing touch with the human side of our relationships. We even do that in our families. These labels close off our awareness and connection to people, and leads to us doing these we are not proud of or by undermining our business.

In terms of business, this can look like viewing your employees as profit centers instead of people. This leads to making decisions that can negatively affect your employees and a breakdown in communication across the board. It comes up inside employee relationships, as well as customer relationships.

The human mind receives 400 billion bits of information per second, which is why most of the brain is on autopilot. It’s impossible to process everything, so most of that information is filtered first and we put a priority on negative information since that is what kept us alive, evolutionarily speaking.

This dynamic engages our fight or flight responses, which makes it extremely difficult to relate to people. The pattern has also filtered into our media in the US. We are spending most of our time in the limited sphere of the fight or flight mode, rather than being open and creative, which has led to a large amount of conflict in society.

Training Your Brain

The worst enemy of a leader is their own brain. We need to learn how to turn off the fight or flight response and return back to rational reasoning. This can be done by actually talking to your subconscious mind and telling it to bring up two positive elements everytime you think of something negative. We need to take responsibility for our own programming.

Get down to what really, authentically motivates you. There are six moral foundations that determine how we make decisions, and you need to identify what values you hold and how they determine your behaviour.

The key to becoming a great leader is to start seeing everyone around you as uniquely human. We can communicate without a common language if we can just recognize each other as human beings.

Labels Become A Self-Fulfilling Prophecy

Labels tend to reinforce themselves. When someone gets labeled, they begin to see themselves through that filter, and that affects how they act. Labels shut down the discussion and we should be thinking more about how to respond to situations instead of labeling each other.

When we start out by not being authentic ourselves, that’s how parents accidentally do things that are damaging to their kids.

The 5% Project

The 5% Project is a group of people coming together, despite a wide variety of different political perspectives, because of the realization that the widening divide is not going to just tear us apart, it’s going to destroy the country. They have the goal of changing the national story and how politics happens.

The strange thing about humans is that if we can change the story we can change reality. Most people believe that the Constitution is the framework for moving forward, but it’s the traditions and customs built around the rules that cause a lot of the conflict.

The old way of doing politics changes very slowly, but it doesn’t have to be that way. We don’t have to wait. It only takes 5% of the population to get behind a new story to have it become active. Are you willing to become part of the 5%?






As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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