The Power of Empathy with Michael Ventura

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On today’s Aim to Win podcast, we have Michael Ventura, founder and CEO of SubRosa as a guest. SubRosa is a strategy and design company that helps businesses solve problems using applied empathy as a tool. It was largely focused on digital work until 2008  when they implemented an approach to work on strategic and experiential assignments as well to make sure that what the brand said online was also true in the real world. Ventura shares with us some important lessons about success, like what being successful really is, or the fact that what is considered a failure by some can actually be a triumph. 


  • The most successful entrepreneurs are the ones who have failed the most 
  • The more that you understand the problems that your colleagues are facing, the more the relationship really flourishes 
  • Mistakes are what helps us to become better entrepreneurs. 
  • Winning or having success in something is defined by each person individually.
  • Don’t measure your success with what other people think success is
  • Dialogue and inquiry lead to cognitive empathy, which helps us to understand our clients’ and employees’ needs.

You can learn more about Michael on his website and Linkedin you can also follow him on Instagram

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As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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