The Steps You Need To Take In Order To Shift Your Identity and Reach Success with Anthony Trucks

The Steps You Need To Take In Order To Shift Your Identity and Reach Success with Anthony Trucks

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Sometimes we reach a point in our lives where we feel lost, defeated, and a shift in our lives is needed. Anthony Trucks, today’s guest, also reached that rock bottom stage a few years ago and realized that shifting his identity was key to reach success. Now, Anthony is a serial entrepreneur and a transformational identity shift coach who teaches people to expand who they are to reach their own potential in his own program called “Identity Shift.” This program helps people close their identity gaps, be responsible for their lack of success, and find out who they really are and who they want to be in the future.


  • Anthony details his journey from growing up in foster care to becoming a former NFL player and finally becoming a transformational identity shift coach after going through a tornado-like life. 
  • The importance of realizing that we can all shift the way that we live by rebasing the stages that we have all been “programmed” with since we were little.
  • Anthony walks us through every step we have to make when wanting to shift our identity, such as seeing the issues that we have, making a shift to reach our ideal identity, and finally, fighting to sustain it. 
  • How our beliefs, thoughts, and actions are involved in this process of shifting our identity and the roles each one of them plays.
  • Anthony believes that every creation process, like creating a business or  creating a great marriage, is hard and painful but necessary in order to grow and enjoy what we do.
  • The most common aspect that most people need to change within their identity is their perception of their limitations: for Anthony, people don’t give themselves the ability to open up the space to move new things into their lives.
  • It’s really important to know when to cut people out of your life and when to bring new people in, since your success and chances to grow may be rooted in them.

To learn more about Anthony, visit his website or you can follow him on Instagram

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As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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