Why Aim to Win

I found my niche quite by accident. Working in sales for a national retail chain, I discovered that, while growing revenue was rewarding, what really excited me was developing talent and watching careers take off. This inspired me to pursue an MBA with a focus on Human Resources. 

Working as a senior Human Resources executive for industry-leading manufacturing and service companies has given me terrific insight. In tune with how career trajectories are shaped and maintained, I know first-hand the inner workings of the business world, which enables me to provide practical, actionable coaching expertise. This corporate Human Resources experience sets me apart — so many coaches and trainers rely solely on their own personal business experience to craft their theories and approaches to career development.

Think of game theory or a game of chess; Aim to Win produces a strategy and charts a course of action to bring you step-by-step to your goal. We help you navigate through the obstacles and harness opportunities within your organization. Foundational to this effort is helping clients understand behaviors they exhibit that may be impinging on their success. At the same time, we identify positive behaviors and tendencies you inherently present and nurture them, so they become tools you strategically deploy to achieve your goals. We polish what you already have; we don’t push you to adopt new behaviors that do not feel natural, typically create stress and do not help you achieve desired outcomes.


Wade Thomas is the founder and principal of Aim to Win, a consultancy focused on bringing out the best in high performing individuals, teams, and organizations. Wade has over 20 years of experience in leadership and talent management areas, most recently as the Chief Human Resources Officer for Meritage Homes Corporation. A graduate of Stetson University, he also has an MBA from Indiana University and further executive education from the University of Michigan. He is a true business consultant who believes that championship level individuals and organizations thrive as a result of strategically leveraging their strengths, developing strong habits, and navigating interpersonal dynamics.

Aim To Win guides clients to be more deliberate in their interactions with colleagues, to think about relationships beyond a surface level.

As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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