Aim to Win's Blog

When It’s All About Growth: Jack and Diane Chapter 11

Diane stormed into that closet-like office reserved for consultants like Jack and dropped a resignation letter on the scuffed desk. Jack arched an eyebrow. “You quitting?” Diane scowled. “No, but Lisa is.” Jack sat back in his chair. “Lisa? She’s one of your best performers.” Diane crossed her arms. “Exactly. She was engaged, productive, and … Read More

Culture is Not One Size Fits All – Jack and Diane Chapter 7

Diane sat at the conference table, staring at two emails pulled up on her laptop. Both were feedback from employees about the company’s remote work policy—and they couldn’t have been more different. The first email was from Mark, a senior project manager and father of two: “I love that we’ve embraced remote work. It gives me … Read More

True Believers: Jack and Diane Chapter 3

Jack sat across from Diane, reviewing his notes from their latest leadership discussions. “So, we know that culture isn’t what you say—it’s what your people experience,” he said. “And that experience is shaped first by leadership.” Diane sighed. “Right. And based on our feedback, some of our leaders aren’t exactly bringing the culture to life.” … Read More

Culture Filters: Jack and Diane Chapter 2

Jack sat across from Diane, the CEO of a growing tech company, reviewing the notes from the interviews he’d conducted. “You’ve got a strong sense of where your workforce stands in terms of vitality,” Jack said. “The next step is to make sure that you have a culture that supports and strengthens it.” Diane nodded … Read More

A Little Ditty

“Something just isn’t right,” Diane said as she leaned back in her chair. The CEO of a mid-sized company, Diane prided herself on running a tight ship. Turnover was low, deadlines were being met, and customer satisfaction scores were solid. But something was bothering her. “When I walk into the office,” she told Jack, a … Read More

Escaping Employees – Jack and Diane Chapter 8

Diane sat in her office, staring at her computer screen. The resignation email had just landed in her inbox—another employee leaving. “Oi, that’s the third one this month,” she muttered. Jack, leaning quite casually against the doorframe, raised an eyebrow. “Let me guess—blindside resignation? No signs, no warning?” Diane sighed. “I thought everything was fine. Engagement scores were … Read More

Is the Culture Real: Jack and Diane Chapter 6

Diane sat at the conference table, scrolling through the latest engagement survey results. The numbers looked… fine. Nothing alarming. But something wasn’t adding up. “I don’t get it,” she said, shaking her head. “Our engagement scores are solid, and people seem happy enough. But I keep hearing stories that don’t jibe. Leaders say we value transparency, but employees … Read More

Culture Under Pressure: Jack and Diane Chapter 5

Diane paced her office, phone pressed to her ear. “Jack, we’ve got a problem,” she said the moment he picked up. “What’s going on?” Jack asked, a note of concern in his voice. “Our biggest client just threatened to walk,” Diane said. “Revenue’s already down, costs are up…sheesh everything feels like it’s hitting at once.” She sighed. “And I can already … Read More

Culture Champions: Jack and Diane Chapter 4

Jack sat across from Diane, collected his thoughts for a moment, and then reviewed the latest feedback from employees. “Well,” he said, closing his notebook, “we’ve made progress. More of your leaders believe in the culture. But now comes the hard part.” Diane raised an eyebrow. “Harder than getting them to buy in?” Jack paused as dramatic, ominous music began to … Read More

Stop the Overwhelm

When I first started my business, I was gung-ho. I was so excited at the new venture that I did everything—after all, it was my business!    This lasted for about 5 minutes (ok, maybe a few weeks) before I started feeling overwhelmed and behind? I was buried.    I then came to the realization that this … Read More