Aim To Win

Using Authenticity to Create a Great Workspace with Jeff Butler

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To make a successful business, a great workplace environment is necessary, and today’s guest helps to create workplaces where people thrive. Jeff Butler is an author, professional speaker, and CEO of JButler International, which helps organizations transcend employee differences in order to maximize team productivity and output. He grew up in Silicon Valley where both of his parents built and sold software companies. In high school he was trained for the 2012 Olympics, but he gave it up when he got into UC Berkeley for computer science. Jeff started working as a software engineer, starting his first company at 23. A few years later, he fell in love with the art of speaking, becoming a TEDx speaker and starting his consulting company. He has worked with companies like Amazon, Google, and Wells Fargo, and is now building up a new agency to do automated B2B.


  • Jeff speaks about his journey from being a software engineer to becoming a CEO, author, and TEDx speaker.
  • He talks about authenticity and its three states: congruence, attunement, and the emotional side.
  • He discusses the pillars of what makes a team successful: authenticity and consistency of the actual leaders.
  • Jeff explains why hard times makes us extremely smart, sharp, and capable.
  • The importance of authenticity and why it is crucial for a business leader.
  • He says it’s essential to always be a student when running a business.


You can learn more about Jeff on his website, or follow him on Instagram. 

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As we all deal with the stress and uncertainty of the COVID-19 virus and its impact on our day to day lives, it's important to step back and take the time to care for ourselves. Here are some of the things that are worth consciously working on in the coming weeks.

SPEND TIME WITH LOVED ONES, especially children. In today’s busy world often our time with the ones we love gets put on the back burner. As events, activities, and schools cancel….and more and more people work at home, now is a great chance to get caught up with each other.

REDISCOVER THE SIMPLE THINGS. There was a time when we weren’t “on the clock” 24/7, when our children weren’t spending each evening in activities… when life was a routine. With much of that canceled for the near term, now is an opportunity to have family dinners, play games, read that book that you can never get to. Take a step back from the complications of the world. Take a breather.

FIND THE GOOD IN THINGS. We are bombarded all day and night with the negative things that are going on. There is much criticism over governments, mass hysteria, other nations, etc. But there are good stories out there as well. Stories of people helping people. While it's a shame that we have to work hard to find these, it is worth the effort.

Last, and most importantly, KEEP A POSITIVE MINDSET. It is so easy to succumb to the negativity that flows from a crisis such as this one. But keeping a positive mindset is one of the best things that you can do during this time. Positive energy will help you maintain your health, be productive, and reduce stress. Moreover, it is contagious. Everyone that you come in contact with (from 6 feet away of course) will be affected by your energy, even if just a little bit. And the more positive energy that is released into the world, the better this situation will be and the quicker it will resolve.


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