How a Small Business Coach Can Help You Scale Your Business

Maggie Perotin is a business and leadership coach who is focused on helping service-based entrepreneurs attract paying clients consistently and without overwhelm. Through her DREAM-PLAN-DO coaching model, she helps my clients align their mindset, business strategy, and high-performance habits to transform their businesses from unreliable sources of income to client-attracting gems. In today’s episode, Maggie and Wade go through strategies and tools business owners can use to exceed their business goals and evolve into high-performing CEOs.

Who is Maggie Perotin?

Maggie Perotin is an international business and leadership coach with a passion for helping service-based business owners start, grow, and scale their businesses without overwhelm.

With her DREAM-PLAN-DO coaching model, Maggie helps her clients transform into high-performing business leaders. She is also the host of the Diamond Effect podcast and boasts over 15 years of business leadership experience with an executive MBA from the Jack Welch Management Institute.

Common Blockers Business People Face

Many would-be entrepreneurs dream of one day running successful businesses. They are lured in by the freedom and possibility of owning their schedule, transforming the world, and not having to answer to anybody. Yes, running your own business is glamorous, but the reality looks slightly different. There will be challenges, and you will have to endure many sleepless nights. 

According to Wade, most business owners lack core business skills. They are good at what they do and maybe experience some success. But here’s the thing, passion alone is not enough. You must master every aspect of running a business, from sales to marketing to people management. Unfortunately, this is not something you can do on your own. Yes, nobody knows your business better than you do. But an outsider’s perspective will help you scale because they are not emotionally married to existing business processes or strategies in your business.

Why Every Business Owner Needs a Coach

Business owners are used to wearing many hats. They are involved in marketing, sales, product delivery, HR, accounting, etc. According to Maggie, handling many roles is the surest way to overwhelm. It’s hard to let go, but if you continue being everything to everyone, you’ll surely burn out. Also, doing everything means you don’t know whether you’re making the best use of your time and whether those activities align with your business goals. 

For Wade, there comes a time in every entrepreneur’s life when trying to do it all is not sustainable. It doesn’t matter where you are now; as long as you know where you’re headed, a coach can help you shorten the journey. They will help you address areas in your business that need nurturing and keep you accountable. Remember, your business cannot outgrow your mind. A natural cap to any business is set on how much the owner is willing to develop themselves. If your goal is to stay competitive, grow, and scale the business, don’t be afraid to ask for help.

The Power of Applying What You’ve Learned

As a business owner, you are constantly learning. You’re reading books, listening to podcasts, attending seminars, whatever it may be, you’re focused on enhancing your skills and overall knowledge. Wade and Maggie agree that there’s a big difference between absorbing information and putting new knowledge into practice. Without the latter, all that knowledge absorption will be in vain. This is why it’s so important to have a strategy for implementing what you are learning. Maggie adds that you also need to know what to implement and what to leave out. 

Anything new isn’t learned until it is implemented successfully. Knowledge is not power. Knowledge combined with intentional action is power – and this is what the path to success is all about.

Creating Time For Coaching

Think you don’t have time for coaching? Here’s some news: saying you don’t have time for coaching or some form of training is like saying you don’t have time to grow your business. This also means you don’t have time to make a profit or develop your team. You see, coaching is not about adding more to your plate. It’s actually the opposite. Athletes, actors, and soldiers do not see coaching as something that takes time away from their duties. They see it as something that directly impacts the quality of their performance. Nonetheless, everyone needs some coaching, but not everyone is ready for coaching. It requires a willingness to look inwards, be challenged, and commit to creating time for it.