Crystal O’Connor is the founder and CEO of the Moxie Entrepreneur, a marketing & media company. Starting her business from scratch, she is known as the queen of Rapid Cash Infusions. She alone is responsible for over 30 Million Dollars in sales over the last 20 years. In today’s episode, Wade and Crystal discuss the ups and downs of business, why you need to play the long game to succeed in business, and ways to get your money’s worth from coaching.
Who is Crystal O’Connor
Crystal O’Connor is the founder and CEO of the Moxie Entrepreneur, a marketing & media company. Starting her business from scratch, she is known as the queen of Rapid Cash Infusions. She alone is responsible for over $30 Million in sales over the last 20 years. She has taught thousands of small business owners how to create outrageously profitable businesses via sales and marketing strategies you can use to skyrocket business growth fast.
The Hardest Part of Being in Business
What is the hardest part of being in business? According to Crystal O’Connor, it’s not getting customers. Neither is it hiring your first employee. Yes, both these things play a significant role in the success of your business, but the hardest part of being a business person is working on yourself. You see, self-improvement is one of the most important things you can do for yourself and your business. When you work on yourself, you become better equipped to handle the challenges of the business. You also learn how to keep a cool head when things are both bad and good.
Unfortunately, this is an area most business people neglect. They assume that just because the business is growing, they will be able to sustain the success. It doesn’t work like that. You need to be growing almost as fast as your business is. The trick here is to work on yourself first, not the business. The work you put in will be reflected in your business. So start by making yourself better, and success will surely follow.
Playing the Long Game in Business
Business is about playing the long game. This idea is not exactly new and most business owners have heard it mentioned hundreds of times before. But if you haven’t, the concept is fairly straightforward: just stay in the game long enough. Ensure your business is running – with continuous improvement, of course – for as long as possible, and you will be successful. The stats are very clear; only about 50% of small businesses celebrate their fifth birthday. Your goal is to ensure you survive past that five-year mark.
So whenever you feel rushed, overwhelmed, or perennially behind, train yourself to make more realistic estimates about how long it will take to make something work. A particular challenge is social media, which makes it easy to compare yourself to others. Yes, comparing yourself to others is helpful up to a point because you can be inspired by what others are doing. But when you obsess over what others are doing, you will feel like you’re falling behind, and that can make you cut corners. Be patient and stick it out. The reward is time freedom.
Get Your Money’s Worth From Coaching
Thinking of hiring a career coach, life coach, or a business coach? If yes, congratulations for thinking long-term and putting yourself on the path to success. Working with a coach can get you results faster, save you from wasting time and money on unnecessary information, and, most importantly, can change your life. Successful people hire coaches because they know doing so makes them achieve their goals faster than they could on their own. However, coaching demands an investment of your time and money. So how can you make sure you are getting your money’s worth?
According to Crystal, everybody these days is a coach. Some coaches get their people the promised results. Others will take your money because all they care about is hitting a revenue goal. So, if you’re going to invest, say, $30,000 in a coach, you better be getting your money’s worth. And this includes at least a weekly one-on-one, full access to the program, an accountability partner, and customized strategies that cater to your unique needs. Before settling on a coach, it’s essential to spend a reasonable amount of time and effort researching the right coach. This will save you a lot of wasted time and money.
How to Become Rich, Fit, and Happy
Yes, money does not make people happy. But not having enough of it will surely make you miserable. According to Crystal, the trinity of a meaningful life is to be rich, fit, and happy. However, achieving wealth, fitness, and happiness requires dedication, focus, and balance. Start by identifying your passion and developing expertise in that field. Embrace a healthy lifestyle by prioritizing exercise, nourishing your body with wholesome foods, and getting sufficient rest. And finally, start charging what you’re worth. That is the only way to get rich. Remember, wealth, fitness, and happiness are interconnected; by nurturing each aspect, you can create a fulfilling life that encompasses all three.